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When you submit your articles to directories, surely, other websites will make use of your article too. However, users would see a sponsored link as it will appear above the natural listings. This helps professionals to make better decisions relating to online marketing. Search engine optimization is an interesting marketing tool that needs mere knowledge and expertise to taste success. 2. SEMrush- It is an online SEO tool that gives data for Domain’s positioning in search results. SEO consists of optimizing a website for a particular keyword, something that can be done manually. If you can find an experienced SEO professional, they would have a good knowledge of other aspects of SEO.