More than 50% of people search for a brand if its title comes up more than once on the search engine result page. It is very hard to get some anchor text links course, so many people on linking strategies to use. These days you have to have inbound links that your site with keywords as anchor text of links. The one that bids the most gets their links at the top of the search engine result page. Companies bid over a certain keyword or a group of keywords that would
